Essays about: "advertising agencies thesis"

Showing result 1 - 5 of 19 essays containing the words advertising agencies thesis.

  1. 1. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  3. 2. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Rebecca Nilsson; Christa Alanko; [2018]
    Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

    Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE

  4. 3. Community Detection applied to Cross-Device Identity Graphs

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Valentin Geffrier; [2017]
    Keywords : graph clustering community detection device advertising identity bipartite louvain;

    Abstract : The personalization of online advertising has now become a necessity for marketing agencies. The tracking technologies such as third-party cookies gives advertisers the ability to recognize internet users across different websites, to understand their behavior and to assess their needs and their tastes. READ MORE

  5. 4. Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sebastian Zierke; Chris Young; [2017]
    Keywords : Business-to-Business; rhetorical appeals; ethos; logos; pathos; CBBE; Brand Fellowship; B2B Brand Pathos; brand communication; JCB; Business and Economics;

    Abstract : Purpose: The purpose of this master thesis was to explore, define and characterise the phenomenon of Brand Fellowship within business-to-business (B2B) communication by using the rhetorical appeals of ethos, logos and pathos. Brand Fellowship was observed to be the emotional relationship between man and machine that influences how heavy-duty machine companies construct their brand. READ MORE

  6. 5. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Marian Zinn; Helen Johansson; [2015]
    Keywords : Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

    Abstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE