Essays about: "advertising creativity"

Showing result 1 - 5 of 24 essays containing the words advertising creativity.

  1. 1. The Impact of AI on the Media Industry.

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Muhammad Hashim Khan; [2023]
    Keywords : Artificial intelligence; media industry; impact; ethical considerations;

    Abstract : The impact of artificial intelligence (AI) on the media industry is examined in this thesis study. A full understanding of the effects of AI integration in many dimensions of the media landscape is provided through a methodical review of the literature that highlights key themes and ideas. READ MORE

  3. 2. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elina Heidenborg; Linnea Kaveryd; [2023]
    Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

  4. 3. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Dam; [2022]
    Keywords : Influencer; Influencer Marketing; Social Media; Brand; Advertising;

    Abstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE

  5. 4. Stories in product descriptions - How advertising creativity in narrative advertising affects consumer responses

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Albert Bäckman; Eden Lev; [2022]
    Keywords : Narrative advertising; Advertising creativity; Product descriptions; Transportation theory; Product stories;

    Abstract : Narrative advertising, ads that contain events, characters, and a plot (Boller & Olson, 1991a) has become widely popular among marketers. Simultaneously, advertising creativity, known as how original or relevant an ad is (Rosengren, Eisend, Koslow, & Dahlen, 2020), has been said to be the most important tool in a marketer's arsenal (Reid, King, & Delorme, 1998). READ MORE

  6. 5. Balancing Structure and Flexibility in the Project Process - A Case Study of Project Management at Where Is My Pony

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Byström; Malin Ficks; [2021-07-07]
    Keywords : Project Management; Project Management Process; Creative Industry; Advertising Agency; Creativity; Sustainability; Sustainable Project Management; Project Management for Smaller Organizations;

    Abstract : The practice of project management has been used by organizations for many years and different philosophies have emerged. Among the philosophies is both traditional and modern project management as well as project management practices integrating sustainability. READ MORE