Essays about: "advertising imagery"

Showing result 1 - 5 of 16 essays containing the words advertising imagery.

  1. 1. Luxury fashion and nostalgia : A study from a marketing perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Malin Tasapuro; Pontus Johansson; [2022]
    Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

    Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

  3. 2. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Madlen Falk; [2021]
    Keywords : Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

    Abstract : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. READ MORE

  4. 3. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Ola Olofsson; Marcus Funke; [2020]
    Keywords : Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

    Abstract : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. READ MORE

  5. 4. Copyright implications of computer-generated imagery using the likeness of real people

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Emmi Leinonen; [2020]
    Keywords : Copyright law; Parody; CGI; personality rights;

    Abstract : The Universal Declaration of Human Rights article 27 shows that copyright law has two functions. ‘everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. READ MORE

  6. 5. Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Christine Valenzuela; [2020]
    Keywords : Visual Marketing; Advertising; Ad Perception; Ad Attitude;

    Abstract : Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. READ MORE