Essays about: "advertising language thesis"

Showing result 1 - 5 of 13 essays containing the words advertising language thesis.

1. 1. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

   University essay from Uppsala universitet/Institutionen för lingvistik och filologi

   Author : Lingqing Song; [2023]
   Keywords : ;

   Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

3. 2. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
   Keywords : Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

   Abstract : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. READ MORE

4. 3. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

   University essay from Jönköping University

   Author : Jennifer Hertzberg; Louise Rask; [2021]
   Keywords : Product Placement; Brand Recall; Brand Attitude; Language Barriers;

   Abstract : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. READ MORE

5. 4. GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Niklas Sjöberg; [2020-06-09]
   Keywords : SIK; japanska; Japanese; Gender; Stereotypes; advertising; language;

   Abstract : This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific language by the characters of the commercials. This is done through a combined quantitative and qualitative analysis of 115 commercials collected from online sources. READ MORE

6. 5. Not a Brand but a Voice : The Advertising and Activism of Oatly in Germany

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Luisa Falkenstein; [2020]
   Keywords : Advertising; Commodity Activism; Social Semiotics; Multimodal Discourse Analysis; Oatly;

   Abstract : When describing the company’s ethos and brand, the creative director of Swedish oat drink producer Oatly, John Schoolcraft, routinely declares the company’s intention to be not a brand, but a voice. As popular activist causes become utilized by companies and commodified for advertising use, identifying the ways in which communication is used to create meaning becomes a relevant skill. READ MORE