Essays about: "advertising pictures"

Showing result 1 - 5 of 18 essays containing the words advertising pictures.

1. 1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

3. 2. Surviving as an artist in the era of social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Samu Vilppula; Juuso Ketola; [2021]
   Keywords : ;

   Abstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE

4. 3. Copyright implications of computer-generated imagery using the likeness of real people

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Emmi Leinonen; [2020]
   Keywords : Copyright law; Parody; CGI; personality rights;

   Abstract : The Universal Declaration of Human Rights article 27 shows that copyright law has two functions. ‘everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. READ MORE

5. 4. Influencer advertising, sponsored, and non-sponsored: A study on how message types affect consumer purchase intention

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Seror Al-Rubaiee; Simon Lind; [2020]
   Keywords : Influencer; Sponsored advertising; Non-sponsored advertising; Online survey; Message type;

   Abstract : Background Social media influencer advertising is a fast-growing form of advertising. It has led to companies striking deals with influencers to benefit from the influencers’ big audiences of followers and social media users. Influencers promote the companies’ brands and/or products in exchange for a payment. READ MORE

6. 5. BlockChain Technologies in the World of Fashion

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Nihad Ibrahimli; [2020]
   Keywords : Blockchain; Smart Contract; Distributed application; Fashion; Blockchain; Distribuerad applikation; Mode;

   Abstract : Blockchain, a solution for different parties to reach consensus in a peer­to­peer (P2P) networks, allows us to distribute data across different entities. Many areas, including financial, health care, eCommerce, marketing, can benefit from blockchain technology. Influencer marketing also takes benefit from the properties of blockchain technology. READ MORE