Essays about: "advertising tourist"

Found 4 essays containing the words advertising tourist.

  1. 1. Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.

    University essay from Lunds universitet/Sociologi

    Author : Shailee Parasnis; [2022]
    Keywords : tourism images; male gaze; tourist gaze; gender stereotypes; ethnic stereotypes; sexualization; Jamaica; Social Sciences;

    Abstract : Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. READ MORE

  3. 2. The World Heritage on Öland : An investigation into the Motivations of Chinese Travelers toTravel abroad

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Chuanhui Zhou; Anqi Yu; [2016]
    Keywords : Öland tourism; Chinese Tourists; Tourism motivation; Qualitative Data Analysis; Attractions;

    Abstract : The aim of this research is to explore how Öland could attract Chinese tourists to sustain its development. This study is conducted on the basis of group interviews among 20 respondents selected from Chinese tourists. READ MORE

  4. 3. The Cultural Characteristics in China's Official Online Tourism Advertisements

    University essay from Medier och kommunikation

    Author : Chun Bi; [2012]
    Keywords : tourism advertising; China s advertising;

    Abstract : Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors are usually conveyed. In this thesis, the main intention was to describe the cultural factors reflected in advertising and discover the role that Chinese cultural identity plays in China’s official Internet tourism advertisements to overseas markets using a theoretical framework of diverse cultural issues. READ MORE

  5. 4. Implementation of a change process within Smaland Airport

    University essay from Ekonomihögskolan, EHV

    Author : Jérémie Corbeau; Jānis Sijāts; [2006]
    Keywords : change process; business development; management strategic;

    Abstract : Abstract Change process in the company nowadays is one of the main factors, for sustainable growth and development in the market. Moreover, a change process should be dynamic – the company should take into consideration many factors; not only the ones happening inside the organization, like education of the employees and their motivation, but also the processes outside the organization – change in the environment, new requirements from the state, and competition. READ MORE