Essays about: "affection"

Showing result 1 - 5 of 83 essays containing the word affection.

  1. 1. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Halilovic; [2023-07-03]
    Keywords : Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Abstract : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. READ MORE

  3. 2. Using a bio-metric feedback device to enhance player experience in horror games

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Ted Hedlund; Olof Norrlind; [2023]
    Keywords : affection; biofeedback; biometric; game; horror; heart rate; experience;

    Abstract : This paper is aimed at investigating whether a biofeedback device can positively increase a player's experience of thrill and suspension in a horror game. To facilitate this, two versions of the same horror game were created with a connection to a heart rate monitor. READ MORE

  4. 3. How joyful militancy takes shape in feminist movements in Spain : A discourse analysis of Territorio Doméstico

    University essay from Umeå universitet/Umeå centrum för genusstudier (UCGS)

    Author : Cristina Alvarez Pascual; [2023]
    Keywords : Joyful militancy; Migration; Care; Domestic work; Discourse analysis;

    Abstract : This study aims to analyse how joyful militancy, characterized by care, joy and affection in the struggle, is embedded in the discourse created by Territorio Doméstico, a feminist movement formed by domestic workers in Spain. Through discourse analysis of songs and images of Territorio Doméstico, this study shows how meanings constructed through discourses build collective identities and challenge hegemonic discourses on domestic and care work and on migrants. READ MORE

  5. 4. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
    Keywords : Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

    Abstract : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. READ MORE

  6. 5. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE