Essays about: "airline e-commerce"

Found 2 essays containing the words airline e-commerce.

1. 1. Applying Revenue Management to the Last Mile Delivery Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Peter Finnman; [2018]
   Keywords : Revenue Management; Last Mile Delivery; Machine Learning; Supervised Learning; Gaussian Process; Willingness-to-pay; Decision Tree; Dynamic Pricing; Operations Research; Revenue Management Information Flow; Intäktsoptimering; Sista Milen-leverans; Informationsflöden inom Intäktshantering; Maskininlärning; Övervakat Lärande; Gaussiska Processer; Betalningsvilja; Beslutsträd; Dynamisk Prissättning; Verksamhetsforskning;

   Abstract : The understanding of what motivates a customer to pay more for a product or service has al-ways been a fundamental question in business. To the end of answering this question, revenue management is a business practice that revolves around using analytics to predict consumer behavior and willingness-to-pay. READ MORE

3. 2. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Pierre Magonette; [2014]
   Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

   Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE