Essays about: "airline loyalty"

Showing result 1 - 5 of 12 essays containing the words airline loyalty.

  1. 1. Blue skies or dark clouds for the pilots and flight attendants? : Loyalty, self-loyalty, commitment and motivation in the flight industry

    University essay from Karlstads universitet

    Author : Rahul Singh; [2020]
    Keywords : Loyalty; Self-loyalty; Motivation; Commitment; Pilot; Flight attendant; Flight industry; Low-cost airline; Carrier airlines;

    Abstract : While worldwide the flight industry was increasing in the last decade, little is known about the working environment of pilots and flight attendants. This paper aims to develop a deeper understanding based on the theories of loyalty, self-loyalty, commitment, and motivation for pilots and flight attendants in the low-cost segment and the carrier segment in the flight industry. READ MORE

  3. 2. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  4. 3. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
    Keywords : ;

    Abstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE

  5. 4. Co-Creation : A platform to create more loyal and long-term customer relationships in the aviation supply industry.

    University essay from Mittuniversitetet/Avdelningen för kvalitetsteknik, maskinteknik och matematik

    Author : Sandor Niklas; [2017]
    Keywords : Co-Creation; innovation; collaboration; customer loyalty; customer engagement; value creation; understanding customer needs; customer satisfaction; customer knowledge management; customer experience; Kvalitetsteknik; ledarskap; polismyndigheten; ledarskapsutveckling;

    Abstract : Syftet med denna studie har varit att bidra till ökad medvetenhet, förståelse och kunskap om Co-Creation. Genom att fokusera på flygindustrin som är mycket bekant för författaren är syftet med studien och forskningen att bättre förstå hur flygbolagen ser på samverkan och fördelar eller potentiella nackdelar med att använda Co-Creation för att driva ett mer integrerat samarbete mellan kunderna och leverantörer. READ MORE

  6. 5. Selection models for information channels : Applications in multichannel digital marketing

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Victor Winberg; Nils Eckerdal; [2015]
    Keywords : multinomial logistic regression; predictions; model estimation; customer engagement;

    Abstract : In all digital marketing efforts, different information channels must be selected and used to reach customers. In this thesis, data describing the interactions that members of the loyalty program of a Nordic airline company have had with three information channels is used to estimate four selection models. READ MORE