Essays about: "airlines case studies"

Showing result 1 - 5 of 10 essays containing the words airlines case studies.

1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
   Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

   Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

3. 2. Food waste management taking off? Exploring prevention and treatment strategies of food waste in the airline industry: A case study on SAS

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Madison Wright; [2019]
   Keywords : Food waste; waste prevention; waste treatment; supply chain analysis; airline industry; stakeholder analysis; sustainable consumption; Earth and Environmental Sciences;

   Abstract : Airlines face significant challenges when it comes to sustainability. Globally, the airline industry is responsible for 2% of global emissions and, unfortunately, this number is only increasing (Air New Zealand, 2018). READ MORE

4. 3. Capacity Constraints for Air Traffic Flow Development

   University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska högskolan

   Author : Rebecca Petersen; [2018]
   Keywords : Air traffic; limiting factors; capacity;

   Abstract : In aviation, the demand for air traffic grows at a higher rate than the capacity. As the demand is predicted to continue to grow also in the future, so is the problem of capacity shortage. If the capacity cannot match the demand, it will result in congestion and delay. READ MORE

5. 4. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Mathilde COUASME; Julie GURGEY; [2016]
   Keywords : Airlines; experiential marketing; experience; loyalty; sense; emotions; feeling;

   Abstract : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. READ MORE

6. 5. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Pierre Magonette; [2014]
   Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

   Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE