Essays about: "airlines five forces"

Found 3 essays containing the words airlines five forces.

1. 1. "FLYING HIGH" or The Successful Take-off of airBaltic

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Zane Zilberga; Vita Kasparjosta; [2008]
   Keywords : airBaltic; Open Sky; outside-in perspective; inside-out perspective; resources and capabilities; airline industry;

   Abstract : This is a case study of a Latvian airline airBaltic that despite the tough characteristics of the airline industry has been able to grow steadily and compete side-by-side with the aggressive low-cost competitors. We explore how the company has managed to transform from a full service airline with a home base in a small and unrecognized destination to a competitive hybrid carrier that is able to follow the industry price pressure by simultaneously expanding its route network and uncovering the hidden potential of the market. READ MORE

3. 2. How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? : Case studies: SAS Airline & Ryanair

   University essay from Handelshögskolan vid Umeå universitet

   Author : Gilles HELTERLIN; Nuno RAMALHO; [2007]
   Keywords : deregulation; entrepreneurship; aviation; airlines; market; SAS Airline; Ryanair;

   Abstract : The dynamics of business contexts influence the way firms act in their industry. These changes can have effects in several areas within a company. Entrepreneurship and Innovation are two areas that are affected when a change in firm’s environment occurs, like Schumpeter, Shane and Drucker point. READ MORE

4. 3. EU Airline Industry: Low Cost Carriers vs. Incumbents

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Marika Khvedeliani; [2002]
   Keywords : airline industry; airline; low cost carrier; incumbents; traffic; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : The airline industry is undergoing hard time after the deregulation. Incumbents are facing increased competition from the new entrants- low cost airlines and try to keep their market share, which is mainly composed of business travelers to themselves. READ MORE