Essays about: "alliance strategy"

Showing result 1 - 5 of 43 essays containing the words alliance strategy.

1. 1. The swing of the pendulum: Sweden's pivot to NATO : A case of small states' shift in security policy

   University essay from Försvarshögskolan

   Author : Irena Bonnier; [2024]
   Keywords : Security and defence policy; Sweden; NATO; Small states studies; Deterrence; Shelter theory s political military dimension; Realism; Foreign Policy Change; Domestic determinants of small states security policy; Process-tracing; Säkerhets- och försvarspolitik; Sverige; NATO; Småstatsteori; Avskräckning; Vindskyddsteorins politiska militära dimension; Realism; Utrikespolitisk förändring; Inhemska påverkansfaktorer på småstaters säkerhetspolitik; Processpårning;

   Abstract : Sweden is the only state in the Baltic Sea region currently not under NATO protection, which puts the state in a particularly vulnerable position. On 18 May 2022, Sweden officially deemed NATO alignment a more effective option of security strategy in projecting deterrence and dealing with the security challenges the state is facing, compared to a strategy of non-alignment which has been Sweden’s security posture for over 200 years. READ MORE

3. 2. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Adrian Brännstam; Simon Eliasson; [2023]
   Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

   Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

4. 3. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE

5. 4. Ontological Security and Policy Change : The Case of Sweden

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Fahri Bahtiyar; [2023]
   Keywords : Ontological security; policy change; Swedish decision to join NATO;

   Abstract : This thesis aims to understand how Sweden managed to renounce its long-held military non-alignment policy and identity to join the military alliance NATO in the aftermath of Russia`s full-scale invasion of Ukraine. In order to find out how Sweden achieved this policy shift the thesis builds on social constructivism and studies on ontological security that focuses on the security of identities and adopts the case study method. READ MORE

6. 5. Framing the War : an analysis on the Swedish Armed Forces framing of Russian military actions in Ukraine

   University essay from Försvarshögskolan

   Author : Ian Fernström; [2023]
   Keywords : Framing; Framing Theory; Security; Swedish Armed Forces; Russia;

   Abstract : This thesis studies the development of framing used by the Swedish Armed Forces to portray Russian military actions in Ukraine. Framing implies that the way information is framed, or presented, can influence how people perceive and interpret information. READ MORE