Essays about: "altruism consumer"

Showing result 1 - 5 of 8 essays containing the words altruism consumer.

  1. 1. Is Green brand image the saviour of consumers' well-being? : An exploration on how consumers' subjective well-being can be influenced by green brand image.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Tim Anderzén; Lia Ramadan; [2023]
    Keywords : Green brand image; Subjective well-being; Altruism; Self-image;

    Abstract : Background: Subjective-well being is an increasingly important concept within consumer research. Previous studies have thus far shown the capability of brand image and other types of image to influence separate components of subjective well-being, mainly life satisfaction, positive and negative affect. READ MORE

  3. 2. Factors Influencing The Application Of Consumers’ Prior Ecolabel Knowledge In Their Green Consumption  

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Christianah Aliu-Odeyemi; Ploychanok Ngernkitti; Nadeeka Erandathi Rathnayake Berglund; [2022]
    Keywords : Ecolabel knowledge; Environmental awareness; Green product attributes; purchase behaviour; green consumption;

    Abstract : Abstract Purpose The study investigates factors influencing consumers' application of prior ecolabel knowledge in their green consumption, focusing on the primary grocery shopper of each household in Sweden.   Design/methodology/approach The authors used a qualitative research method with an inductive approach. READ MORE

  4. 3. Green Consumer Behaviour in Ordering Food Online : A Study of Generation Z’s Green Consumer Behaviour in the Chinese Online Food Delivery Markets

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nghi Le; Li Jiayi; Yang Jun; [2022]
    Keywords : Online Food Delivery; Green Behaviour; Consumer Behaviour; Ecologically Conscious Consumer Behaviour; Theory of Planned Behaviour;

    Abstract : Background: Ordering online food delivery has become an urban lifestyle for many people around the world, especially in China. The booming of this online-to-offline market has brought lucrative profits to online food delivery industry players, while consumers are enjoying the diversity of food available through this convenient delivery way. READ MORE

  5. 4. Prudential Value in the Luxury Industry - Prada or nada? A qualitative study of how wellbeing and meaningfulness met the luxury industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Lena Tandiang; Louisa Marie Frank; [2021]
    Keywords : prudential value; unconventional luxury; wellbeing; meaningfulness; value;

    Abstract : The purpose of this study is to examine how prudential value manifests itself in a commercial luxury setting. Even though the concepts of luxury and value are substantially researched topics, there is no real consensus on their conceptualisation. READ MORE

  6. 5. Co-opting Feminism: How brands hijack social movements - A comparative study of the illustrative cases 'Redfit' & 'Ladylike'

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Lindholm; Emma Håkansson; [2017]
    Keywords : Feminism; Social movement; Co-opt; Cultural branding; RedFit; Ladylike.; Business and Economics;

    Abstract : Purpose: The purpose and aim with this research was to understand how brands successfully can co-opt a social movement; specifically feminism, as part of their brand building-strategies. The phenomenon was explored by comparing one successful case, Libresse’s ‘RedFit’ campaign, with a relatively the less successful case; that is, H&M’s ‘Ladylike’ campaign. READ MORE