Essays about: "analysis of promotional activities"

Showing result 1 - 5 of 10 essays containing the words analysis of promotional activities.

1. 1. Small and Medium-Sized Tourism Enterprises’ Response to COVID-19 : An Outlook of Business Resilience in Bali, Indonesia

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Marcus Nilsson; Gustaf Ljunggren; Tobias Stein; [2023]
   Keywords : tourism; business resilience; SMEs; Bali; organizational adaptation;

   Abstract : A majority of the businesses operating in the tourism industry are small and medium-sized enterprises (SMEs). This is especially true in small island destinations, where many SMEs often depend financially on tourism. This paper investigates what characteristics tourism SMEs that survived the COVID-19 pandemic in Bali have. READ MORE

3. 2. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mahmud Ahmed; [2021]
   Keywords : brand image; factors of brand image; customer purchase behavior;

   Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

4. 3. Work, Social Enterprise and Mental Health Promotion : A psychology of religious analysis of work as a mental health promotion activity

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Dirk Kehr; [2019]
   Keywords : social enterprise; work environment; health promotion; and disability;

   Abstract : The intent of this paper is to investigate social enterprise, and the Swedish work environment regulations as expressed in the Organizational and social work environment provisions of the Swedish Work Environment Authority (AFS 2015:4) within the context of mental health promotion. This investigation will generate hypotheses regarding how social enterprises and the individuals working in these environments utilize work in creating mental health promotional activities. READ MORE

5. 4. Communication of Environmental Issues : A Comparison Between Sustainability Reports and Social Media in the Automotive Industry

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Henrik Virén; Sandro Dahlström; [2018]
   Keywords : ;

   Abstract : Sustainability is a topic that has become increasingly important for companies over the last decades. The increasing pressure from stakeholders has led to communication of sustainability to be very important for companies who wish to be seen as sustainable. READ MORE

6. 5. Heterogeneous Features of the Frozen Food Market in China : A Case Study of Heinz Guided by Integrated Marketing Philosophy

   University essay from Företagsekonomiska institutionen

   Author : Chen Xiaowei; Wen Wen; [2012]
   Keywords : Integrated Marketing; Marketing Tools; Regional factor; Heinz; Chinese Frozen food industry;

   Abstract : Guided by integrated marketing theory, the foundation of integrated marketing is the understanding of market and customers. The first step is the utilization of marketing tools. This study analyzed the sales data from 2009 to 2011 and focused on the salience of four main marketing tools used by Heinz. READ MORE