Essays about: "and prestige."

Showing result 1 - 5 of 101 essays containing the words and prestige..

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

  3. 2. Forecasting U.S. Movie Gross Revenues : A Random Forest Classifier Approach Based on Pre-production Data

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Isak Einberg; Arian Hanifi; [2023]
    Keywords : ;

    Abstract : Blockbusters screening in cinemas often include star-studded casts in hope of becoming profitable. However, producing a movie is associated with great risk. More than half of the movies released between 2008 and 2012 in the U.S. READ MORE

  4. 3. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Zoltán János Tóth; [2023]
    Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

  5. 4. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
    Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

    Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

  6. 5. Master’s Thesis in Finance Short-term SPAC Performance- Empirical Evidence on Pre-merger SPAC Performance

    University essay from Göteborgs universitet/Graduate School

    Author : Marko Stankovic; Valter Trollius; [2022-06-29]
    Keywords : ;

    Abstract : The paper aims to shed light on the topic surrounding short-term SPAC performance. The primary focus is on whether two of the most prominent events in a SPACs lifecycle, merger announcement and merger completion, show signs of abnormality regarding short-term returns. The event study documents a 5. READ MORE