Essays about: "application Data mining in customer behavior"

Found 1 essay containing the words application Data mining in customer behavior.

  1. 1. Apply data mining to segment retail market based on purchasing portfolios

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : TRA MY DO; [2011]
    Keywords : market segmentation; purchasing portfolio; customers basket; data mining;

    Abstract : Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. READ MORE