Essays about: "application of marketing concept"
Showing result 1 - 5 of 35 essays containing the words application of marketing concept.
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1. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE
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2. Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior : A Case Study on Using AR Technology to Extend the Museum Visit
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Museums contribute to the cultural landscape of a country. To attract visitors, museums should embrace new technology and constantly expand their offerings. READ MORE
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3. "The House has Already Burned Down" - A Research Study Exploring Greenwashing in the Swedish Legal Practice
University essay from Lunds universitet/Rättssociologiska institutionenAbstract : As the interest in greenwashing as a strategy for marketing increases, monitoring institutions in Sweden have not failed to acknowledge the tendency of unwarranted and exaggerated statements that has left the impression of products or services without any legitimate support. Even as institutions have voiced their active engagement in tackling this problem, critique has been raised arguing that greenwashing is only increasing with little resistance to deter its practice. READ MORE
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4. Key components of building customer trust in the space industry : An investigation of the future of satellite applications
University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, UppsalaavdelningenAbstract : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. READ MORE
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5. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE