Essays about: "applied and fundamental research"

Showing result 1 - 5 of 129 essays containing the words applied and fundamental research.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Quantum Optical Description of High-order Harmonic Generation

    University essay from Lunds universitet/Atomfysik; Lunds universitet/Fysiska institutionen

    Author : Isabel Moreno; [2024]
    Keywords : Physics and Astronomy;

    Abstract : High-order Harmonic Generation (HHG) is a highly non-linear process in which an atom interacts with a strong laser field. The laser field lowers the atomic potential barrier allowing bound electrons to escape into the continuum through tunnel ionization, propagate, and, with some probability, recombine with the parent ion. READ MORE

  4. 3. Exploring the Influence of Organizational Trust in Post-merger Integration Processes : A Multiple Case Study of Family Businesses

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sandra Gasser; Anna-Maria Mirkovic; [2023]
    Keywords : Mergers Acquisitions; Family Businesses; Organizational Trust; Post-merger Integration Processes;

    Abstract : Background: In recent years, there has been an increasing recognition of the significance of mergers and acquisitions (M&As) involving family businesses, highlighting their pivotal role in the business landscape. Notably, in the M&A literature, the issue of employees’ trust in the organization emerges as a crucial component in facilitating a successful post-M&A integration. READ MORE

  5. 4. How do life partners influence entrepreneurial stress coping mechanisms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Antonie Beuk; Jonathan Hoekstra; [2023]
    Keywords : Entrepreneurial stress; Life partner influence; stress coping mechanisms; Meaning focused coping; Emotional focused coping; Problem focused coping; Emotional support; Instrumental support; Strain.; Business and Economics;

    Abstract : Stress within the venture creation is a fundamental part of the entrepreneurial journey, if not handled properly, it will have a detrimental impact on entrepreneurial success. Stress coping mechanisms are a well renowned tool to reduce a stressor. READ MORE

  6. 5. Proactive Decarbonization in Projects - At What Price? : A Qualitative Study of Life-cycle Cost Analysis and Shadow Pricing of Carbon as Decision-making Tools

    University essay from KTH/Ledning och organisering i byggande och förvaltning

    Author : Anna Edorson; [2023]
    Keywords : Life-cycle Cost Analysis ; Shadow Pricing of Carbon ; Sustainability ; Climate Targets ; Decision-making ; Project Management ; Livscykelkostnadsanalys ; Skuggpris på koldioxid ; Hållbarhet ; Klimatmål ; Beslutsfattande ; Projektledning ;

    Abstract : As we move towards a low-carbon economy, environmental sustainability drives corporate performance and strategy to a greater extent than a decade ago. Hence, there is a growing importance among actors with long-term ownership interests to recognize climate-related issues in investment decisions. READ MORE