Essays about: "apply brand"

Showing result 1 - 5 of 71 essays containing the words apply brand.

1. 1. A sustainability-focused innovation management and product development framework - Based on current practices at Mips

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Nathapong Khumhongsa; Deva Pérez Orviz; [2023]
   Keywords : ;

   Abstract : Mips is a growing, ingredient brand that develops security systems for helmets. Their continuous growth has led to the need to define the Innovation Management and Product Development processes. READ MORE

3. 2. Stitching to social impact : Insights into role of tier one suppliers in social sustainability road – view from brand’s eye in developing countries

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Jannatul Rayhana; [2023]
   Keywords : Social sustainability; fashion apparel brands; Tier one supplier; supplier’s roles in social sustainability; developing countries.;

   Abstract : Fashion apparel industry has been connected to detrimental social consequences, particularly in developing countries. In this case, tier one suppliers are in a unique position to play a critical role in addressing these concerns because they are the key in between brand and rest tiers and can apply sustainable practices that promote ethical/responsible production as tire one suppliers are conduction their production operation with the help of a huge human force. READ MORE

4. 3. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Nyström; Ella Eklind Magnusson; Klaudia Przybyszewska; [2023]
   Keywords : Circular economy; Circular product design; Turkish textile manufacturing; Istanbul; Barriers of circular product design;

   Abstract : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. READ MORE

5. 4. I don't want your apology

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amanda Stenberg; Clara Carlberg; [2023]
   Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE

6. 5. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE