Essays about: "as a business student why should one study business"

Showing result 1 - 5 of 23 essays containing the words as a business student why should one study business.

  1. 1. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

    University essay from Lunds universitet/Teknisk logistik

    Author : Jacob Knutsson; Theodor Jener; [2023]
    Keywords : S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

    Abstract : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. READ MORE

  3. 2. Sport event sponsorship: How to step up your game

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE

  4. 3. The Consumer Education Journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O'Riordan; [2020]
    Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

  5. 4. Gender Differences in Financial Decisions

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Lisa Rygård; [2020]
    Keywords : gender differences; decision making under risk; investment; sustainability; leadership gender; Business and Economics;

    Abstract : Investment behavior is strongly affected by the level of risk we are willing to take and to what extent we believe an investment is going to be successful. It has been found in previous experiments that men and women tend to have different risk preferences and beliefs, with dissimilar investment behavior as consequence. READ MORE

  6. 5. Strategic Thinking is Context Dependent

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Størner; Andrew Teller; [2019]
    Keywords : Strategic thinking; Strategy; Business Management; CEOs; Small and Medium Enterprises; SME; Management; Master’s in Management; Sweden; Business and Economics;

    Abstract : Strategic thinking is a complex field that consists of more than the concept of strategy. Strategic thinking is important to business success, to maintain a competitive advantage, to strategic planning, and management decision-making. However, this is not an exhaustive list of reasons why strategic thinking is relevant. READ MORE