Essays about: "attract new customer"

Showing result 1 - 5 of 65 essays containing the words attract new customer.

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  3. 2. Cloud Computing Impacts on Business Models : A study based on Osterwalder’s Business Model Canvas

    University essay from Blekinge Tekniska Högskola

    Author : Shobha Biligerepalya Chandrashekhar; Rafika Ida Mutia; [2023]
    Keywords : ;

    Abstract : Cloud computing is a model that provide on-demand access to a range of computing services and resources such as servers, networks, storage, and application through the internet. Companies utilizing cloud computing can use different services based on their needs without initial capital expenditure. READ MORE

  4. 3. Conceptualizing A Digital Bridge in Sports Entertainment

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Alexander Liderås; [2022]
    Keywords : Digital transformation; digital innovation; digital bridge; digital experiences;

    Abstract : The Covid-19 pandemic was detrimental to many industries and the sports industry was no exception. Due to ceased activity and financial deficit, sports organizations now look towards directing resources to developing digital technologies to enhance the customer experience. READ MORE

  5. 4. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

  6. 5. Discovering a need for marketing services in the small restaurant industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Hasen Hafid; Isak Kucukköse; [2022]
    Keywords : Discovering a marketing need; Small Restaurants; Customer Value Proposition; Marketing Expertise;

    Abstract : The aim of this research is to explore a need for improving marketing in the small business sector among restaurants. Furthermore, if a potential need was found, starting to dissect how to increase the demand for the need of marketing expertise services through crafting an attractive customer value proposition (CVP). READ MORE