Essays about: "audience engagement"

Showing result 1 - 5 of 123 essays containing the words audience engagement.

1. 1. LEARNING FOR ALL IN THE DIGITAL MUSEUM

   University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

   Author : Tove Hjelm; [2023-02-20]
   Keywords : accessibility; online exhibitions; universal design for learning UDL ;

   Abstract : Purpose: Due to the COVID-19 pandemic, museum have increased their exploration of digital means to reach their audience. Museums are obliged to ensure that digital initiatives are in alignment with legal standards and guidelines for accessibility. READ MORE

3. 2. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Andrea Enrici; Sean Boyle; [2023]
   Keywords : newsletter; news; digital journalism; uses and gratification theory;

   Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE

4. 3. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

5. 4. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

6. 5. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Earl Dube; [2023]
   Keywords : Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

   Abstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE