Essays about: "authenticity"
Showing result 1 - 5 of 383 essays containing the word authenticity.
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1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE
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2. Faces of Authenticity : A Comparative Analysis of Personalization Strategies in Shaping an Authentic Image of the Politician
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : The objective of this study is to investigate what type of personalization is more successful in shaping an authentic image of the politician. Two politicians; Hillary Clinton and Bernie Sanders have been chosen for the study. READ MORE
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3. Authentic leadership in a Swedish context : Knowing, showing and remaining true to one’s real self
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : This study aims to explore and create a deeper understanding of companies' leadership and discover how national culture relates to authentic leadership in a Swedish context. In addition to the purpose, the following research question is formulated; What are the characteristics of authentic leadership in Swedish managers from an employee's perspective? This study is based on a qualitative study with a deductive approach to get a deeper understanding of the topic rather than a broader perspective. READ MORE
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4. Unveiling Socioeconomic Disparities in Finnish ICT Sector Sustainability Reporting : A Thematic Analysis of the Digital Divide in Sustainable Development Discourse
University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Abstract : This research analyzes Finnish information and communication technology companies' sustainability principles with an emphasis on themes related to social sustainability. A broader focus is given to researching how class, education level, and low-income-related perspectives have been taken into account. READ MORE
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5. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE