Essays about: "avant-gardist"

Found 2 essays containing the word avant-gardist.

  1. 1. Avant-Garde for the Masses - A Study of Consumer Perception of Avant-Gardist Designer Brands after Collaborating with Mainstream Fashion

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Boodh; Caroline Foerster; [2014]
    Keywords : Fashion; Co-branding; Avant-garde; Brand Alliances;

    Abstract : The use of intra-industrial co-branding within fashion has increased dramatically over the last decades, with a wide range of partner combinations including even avant-garde fashion designers. These brands are often licensing collaborations with mainstream mass-market brands, but with uncertain effects for their brands. READ MORE

  3. 2. The internal conflict of the corporate artist : Balance between artistic - and commercial interests within artistically driven fashion brands

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Fredrik Karlsson; Erik Vall; [2012]
    Keywords : wearability; artistic direction; commercial; avant-gardist;

    Abstract : There has been a medial success in Swedish fashion during the last years. If one studies these companies they tend to tell another story financially. Regardless of financial or medial success artistically driven fashion brands have been a big part of the development of Swedish Fashion. READ MORE