Essays about: "b2b marketing rolls royce"
Found 1 essay containing the words b2b marketing rolls royce.
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1. Customer Needings : Finding the Relationship Gaps between Rolls Royce and their Industrial Customers
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : Purpose The purpose of this thesis is to investigate to what extent Rolls Royce in Kristinehamn manages to fulfil their customer needings. By identifying gaps between offerings and needings, the authors will give recommendations on how Rolls Royce can increase their customers' satisfaction by providing them with what they need. READ MORE
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