Essays about: "b2b website"

Showing result 1 - 5 of 8 essays containing the words b2b website.

1. 1. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

3. 2. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Aamna Minhas; Sanna Emilsson; [2022]
   Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

4. 3. Dermarome is launching a B2B website : A qualitative study which considers investment theories, and how a B2B website can influence the customer purchasing behaviour.

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Kalfas; Marlene Svensson; [2021]
   Keywords : beauty industry; investment rules; investment strategies; investment decision making; NPV; IRR rule; Payback rule; corporate investments; VRINE; Five forces; resource-based theory; customer purchasing behaviour; B2B; and B2B website;

   Abstract : Digitalization is an important aspect for future growth of all organizations, and especially in times like the past year where most of the world has been faced with covid-restrictions and lockdown. Dermarome is a leading skincare and beauty distributor and are currently in the process of launching a new B2B website and web-shop. READ MORE

5. 4. SOCIAL MEDIA : -A study about the importance of Brand Awareness and Trust in Social Media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Kärnsby; Yasmin Barroso Bastos; Mia Jana; [2014]
   Keywords : Social Media; Brand Awareness; Trust; B2B.;

   Abstract : Each year, the market place is becoming increasingly globalized and the role of the Internet has been crucial to this phenomenon. Marketers therefore are required to be current on the latest trends. The Internet can be used as a communication tool from the marketers and it is an ever changing medium. READ MORE

6. 5. Business-to-Business Relationships within Transactional and Relationship Marketing : Case Study of AreBe Group AB

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Žarko Petrović; Milo Radulović; [2013]
   Keywords : B2B; Business-to-Business; Relationships; Relationship Establishment and Development; Transactional Marketing; Relationship Marketing; Distribution Network;

   Abstract : TITLE Business-to-Business Relationships within Transactional and Relationship Marketing Case Study of AreBe Group AB    PURPOSE To identify, distinguish and conceptualize emerging business-to-business relationships within transactional and relationship marketing, as well as the distribution network and their applications in practice in the case of AreBe Group. METHODOLOGY A qualitative approach is used with a case study as a research design. READ MORE