Essays about: "bachelor thesis MARKETING"

Showing result 1 - 5 of 96 essays containing the words bachelor thesis MARKETING.

1. 1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
   Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

   Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

3. 2. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Viberg; Louise Halldén; [2023]
   Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

4. 3. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

5. 4. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Isabelle Örnbratt; Erica Stenström; [2023]
   Keywords : Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

   Abstract : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE

6. 5. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Dana Szalaiova; Mark Vidrinskas; [2023]
   Keywords : Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

   Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE