Essays about: "background of promotion"

Showing result 1 - 5 of 92 essays containing the words background of promotion.

  1. 1. Collective Digital Identity of Russian Nationalist Organisations in the Invasion of Ukraine

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Gabriele Scalise; [2023]
    Keywords : Russian invasion of Ukraine; Russo-Ukrainian War; Russian nationalism; Eurasianism; ethnography; semiotics; coding; Russian studies; media ecology; collective identity; narrative; infowar;

    Abstract : This project investigates Russian nationalist organisations during the invasion of Ukraine, to study their collective identity and practises. It features an ethnography of 26 organisations, their websites and social media. Their content is coded via a semiotic framework, categorising their symbols, images, content posted and other identity tropes. READ MORE

  2. 2. Nurse's experience in nursing hypertensive patients : A descriptive literature review

    University essay from Högskolan i Gävle/Avdelningen för vårdvetenskap

    Author : Xiuwen Hong; Xinyuan Teng; [2023]
    Keywords : ;

    Abstract : Background As the standard of living increases and the global population ages, theprevalence of hypertension was expected to rise further, and research suggested thateffective and consistent care may have a positive impact on hypertension. Nursesplayed an important role as caregivers, communicators and educators when caring forpatients with hypertension and had gained much experience in caring forhypertension. READ MORE

  3. 3. The older adults’ experience of sedentary behavior : A descriptive literature review

    University essay from Högskolan i Gävle/Avdelningen för vårdvetenskap

    Author : Jing Li; Jiayan Ye; [2023]
    Keywords : ;

    Abstract : Background: Sedentary behavior affects both physical and psychological aspects. Therelationship between sedentary behaviour and many health outcomes is complexbecause it depends on the type of sedentary behaviour and the age group studied. READ MORE

  4. 4. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Keywords : ;

    Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

  5. 5. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Olivia Mikkola; Meri Viro; [2023]
    Keywords : Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

    Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE