Essays about: "banking Services marketing"
Showing result 1 - 5 of 18 essays containing the words banking Services marketing.
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1. Agent banking as a relationship marketing tool by banks in Bangladesh
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in establishing and sustaining beneficial relationship in the banking industry. READ MORE
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2. The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. READ MORE
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3. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE
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4. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer
University essay from SLU/Dept. of Forest ProductsAbstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE
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5. Customer Involvement in New Service Development - Organizational Implications and Challenges
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based, which implies that customers are becoming increasingly autonomous from the service firm. Understanding how to involve customers in the development process of such services as well as to recognize the challenges brought by customer involvement in this context should be seen as key issues for developing successful new services. READ MORE