Essays about: "banks social media"

Showing result 1 - 5 of 12 essays containing the words banks social media.

  1. 1. How Fintech Has Affected the Public Discourse About Banking: Evidence from Twitter

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alan Rebane; Perur Ramasanthosh Kumar Reddy; [2021]
    Keywords : sentiment analysis; fintech; banking; twitter; public discourse;

    Abstract : The purpose of this paper is to understand how fintech has affected the public discourse about banking. The focus area of scholars has mostly been on technical and practical aspects of fintech and largely the public discourse around it has been overlooked. READ MORE

  3. 2. Losing their war : Using Service-Dominant Logic To Assess The Market Position Of Traditional Swedish Banks

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Kirill Kuzhelko; [2021]
    Keywords : Banking Services; Traditional Banks; Fintech Companies; Service-Dominant Logic; Value Co-Creation Process.;

    Abstract : Being influenced by advanced technology solutions, modern business is undergoing significant transformations. This is also true about the financial services sector, where innovative solutions are being actively used and new fintech companies are emerging. Against this background, the market share of large traditional banks reduces steadily. READ MORE

  4. 3. Impact of relationship marketing on customer loyalty in banking sector of UK.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Hasanul Banna; Naseef Rahman; [2020]
    Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

    Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

  5. 4. War for Talent in the Era of Employer Branding : Exploring how Swedish banks manage their Employer Brand in order to attract and retain the talents of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jesper Nilsson; Joel Gustafsson; Simon Ulriksson; [2019]
    Keywords : Employer Branding; Swedish Banking Industry; Generation Y; Millennials; Recruitment; Employer Brand; Employer Attractiveness; Corporate Social Responsibility;

    Abstract : Background: Concurrently, as the importance of Employer Branding has increased over the past decades, Swedish banks have reached an all-time low customer satisfaction and suffer from a lack of trust. The latest entrants to the workforce, Generation Y, have shown unique demands and wants from their employer, where they generally value working for a company contributing to society. READ MORE

  6. 5. Digital Forensics applications towards digitized collections in Cloud : a process approach to gathering evidences for authenticity, integrity and accessibility

    University essay from Luleå tekniska universitet/Datavetenskap

    Author : Sanjay Singh; [2017]
    Keywords : Cloud; Archiving; Forensics; Preservation;

    Abstract : The growth of data/information on social media and in large organizations is huge in terms of velocity, volume and variety which is also something being tackled by the large IT companies providing Big Data solutions. The other challenges which are linked to managing the huge pile of data are about ensuring preservation and access of crucial data which has implications in every sector ranging from pharmaceuticals to aerospace and cultural institutions (museums, archives and governmental records). READ MORE