Essays about: "benefits of Corporate Reputation"
Showing result 1 - 5 of 20 essays containing the words benefits of Corporate Reputation.
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1. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalens University Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing. Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE
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2. Social media's role in company transperency : A qualitative study of private firms in northern Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : The interest in company transparency has increased in the last years. This has been a demand from customers and other stakeholders after witnessing numerus scandals by big companies. Along with this, being transparent has also become a goal for a lot of companies today. READ MORE
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3. ESG and Stock Prices
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper examines the relationship between positive change in ESG scores and instantaneous stock price volatility as well as the direction of price change. For this purpose, a sample of 536 large- and medium cap companies within the EU market were selected and classified into three groups of excellent, good and poor-satisfactory performance based on their ESG scores. READ MORE
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4. Building Bridges Between Organizations & Society; -A qualitative study about organizations’ engagements in social activities diversified areas in
University essay from Göteborgs universitet/Graduate SchoolAbstract : Corporate social responsibility (CSR) can be described as the relationship organizations and society have among one another. Most CSR literature has focused on a firm's financial performance when working with CSR. How an organization work with CSR is decided by the firm’s mission, vision and stakeholders. READ MORE
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5. To communicate or not to communicate : A case study of how corporate brands use corporate communication in order to rebuild a harmed corporate reputation.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The shift from product- to corporate branding have resulted in a wider reach for organizations: containing both internal- and external stakeholders, that have resulted in that a corporate brand has to bear in mind of the importance of presenting itself as a cohesive brand throughout the different stakeholders. This in turn can be accomplished through corporate communication strategies. READ MORE
