Essays about: "bmw market analysis"
Found 4 essays containing the words bmw market analysis.
-
1. Power of E-Motion : Business Model Innovation for the Introduction of Electric Cars to China
University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)Abstract : E-Cars challenge prevailing business practices, especially in industrial sectors that heavily depend on the use of fossil fuels such as the automobile industry. The sustainable powertrain has to fight against prejudices towards a lack of performance, long charging times, the fear of too short driving ranges and a long list of other concerns. READ MORE
-
2. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE
-
3. Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies.
University essay from Handelshögskolan vid Umeå universitetAbstract : Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. READ MORE
-
4. BMW A Company Analysis
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. READ MORE