Essays about: "brand, five forces"

Showing result 1 - 5 of 8 essays containing the words brand, five forces.

  1. 1. Hur förklaras ett framgångsrikt lågprisflygbolags affärsstrategi av RBV och Porters femkraftsmodell? : en fallstudie av Ryanair

    University essay from SLU/Dept. of Economics

    Author : Jacob Fitger; Oskar Jönsson; [2017]
    Keywords : affärsstrategi; Porters femkraftsmodell; flygmarknaden; Resource-based View; VRIO-analys; Ryanair;

    Abstract : Den här studien har syftat till att undersöka och analysera skillnaderna i hur de två teorierna Resource-based view (RBV) och Porters femkraftsmodell förklarar en framgångsrik affärsstrategi, men även hur de olika faktorerna som identifieras i de olika teorierna kan relateras till varandra. Det irländska flygbolaget Ryanairs affärsstrategi kommer studeras och användas som stöd för studien. READ MORE

  3. 2. Determining Important Factors for Profiability in Dietary Supplement Retailing by Multiple Linear Regression

    University essay from KTH/Matematisk statistik

    Author : August Denés; Martin Lindblom; [2016]
    Keywords : ;

    Abstract : This thesis in applied statistics and industrial economics examined which factors and strategies that had a statistically significant impact on profitability, within the business to consumer dietary supplement market. The data this thesis was based on consisted of several annual reports from the year 2011 to 2015ånd other strategic information. READ MORE

  4. 3. Alibaba Group’s Market Entry and Expansion in The United States

    University essay from Lunds universitet/Produktionsekonomi

    Author : He Caroline; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE

  5. 4. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
    Keywords : small e-commerce business; brand loyalty; e-loyalty;

    Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE

  6. 5. Strategier på en dynamisk marknad : en analys av skånska gardencenters och handelsträdgårdar

    University essay from SLU/Dept. of People and Society

    Author : Jennie Borg; [2008]
    Keywords : gardencenters; handelsträdgårdar; strategier;

    Abstract : Garden center and market gardens are a growing trade, undergoing great changes with new actors and purchasing habits. The interest in gardens and plants is steadily increasing, official statistics show an increase of garden plants and flower consumption, of an annual 3 per cent. READ MORE