Essays about: "brand Singapore"

Showing result 1 - 5 of 6 essays containing the words brand Singapore.

1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Tomke D'Souza; [2023]
   Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

   Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

3. 2. Nation Branding Communication : A Case Study of the Brand Singapore

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Ena Čalić; [2018]
   Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

   Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE

4. 3. Overcoming liabilities in a psychic distant market. The case of Swedish SMEs in Singapore.

   University essay from Göteborgs universitet/Graduate School

   Author : Malin Hellström; [2017-07-27]
   Keywords : SMEs; Newness; Smallness; Foreignness; Singapore; Psychic distant market; Born Global; International New Venture; International Entrepreneurship;

   Abstract : More and more SMEs are taking the step to become global- However, their internationalisation processes are said to be more challenging than MNE. Not only do they suffer from liability of foreignness but also from liability of smallness and newness when entering a foreign market. READ MORE

5. 4. City Branding : The effects of hosting sporting events: An empirical study of Singapore

   University essay from IHH, Företagsekonomi

   Author : Matthew Hansen; Yen Wiee Lee; [2010]
   Keywords : ;

   Abstract : There is a growing amount of literature that investigates the various strategies and effects of city branding, but only a limited amount of research has been carried out pertaining to how sporting events can be used as a tool for city branding in a real world setting. By conducting an empirical study of Singapore, this study aims to contribute to the ongoing discussion on city branding by identifying how evaluations of a city differ for certain dimensions of its overall brand when it hosts different sporting events and when there is a perceived match between different sporting events and a city. READ MORE

6. 5. How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe

   University essay from Institutionen för ekonomi

   Author : Li Wang; Xin Xiong; [2009]
   Keywords : SuperMap Europe; Marketing; Brand Management;

   Abstract : This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. READ MORE