Essays about: "brand blog"

Showing result 1 - 5 of 12 essays containing the words brand blog.

  1. 1. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Henrik Ernstsson; Fredrika Hållén; [2021]
    Keywords : employer branding; employer brand; social acceleration; strategic communication; Spotify employer brand; work norms; social change; virtual work; remote work; digital labour landscape; resonance; Covid-19; arbetsgivarvarumärke; arbetsgivarvarumärkning; arbetsnormer; distansarbete; virtuellt arbete; digitala arbetslandskap; social förändring; Social Sciences;

    Abstract : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. READ MORE

  3. 2. The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Andrea Simunic; [2017]
    Keywords : fashion bloggers; personal style blog; self-identity; self-presentation;

    Abstract : Background:   The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. READ MORE

  4. 3. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

    Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE

  5. 4. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
    Keywords : Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

    Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE

  6. 5. Blogs and Destinations -How Gothenburg is portrayed in blogs

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Matilda Källman; David Andersson; [2015-06-23]
    Keywords : Destination branding; Brand identity; Brand image; Blog; Gothenburg; City nature;

    Abstract : .... READ MORE