Essays about: "brand competition definition"
Found 3 essays containing the words brand competition definition.
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1. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context
University essay from Industriell marknadsföring och industriell ekonomiAbstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context. The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE
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2. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE
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3. Mobile Virtual Network Operatotors in Europe. Strategic and Legal analysis.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Nowadays more and more mobile virtual network operators (MVNOs) are entering European market and they are considered to be mostly a European phenomenon. This is the best opportunity for telecommunication companies to expand without investments in network constructing and buying expensive licenses and also an opportunity for brand non-telco companies to enter telecommunication market. READ MORE