Essays about: "brand consideration"

Showing result 1 - 5 of 100 essays containing the words brand consideration.

  1. 1. Risk assessment of non-intentionally added substances in polyester yarn made from recycled polyethylene terephthalate (PET)

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Kristina Arnqvist; [2023]
    Keywords : r-PET; polyester yarn; NIAS; risk assessment;

    Abstract : Polyester is a synthetic material made from polyethylene terephthalate (PET), which is synthesised from fossil raw materials. Many clothing manufacturers are using polyester in their clothing, which, from an environmental perspective, creates a non-sustainable cycle. READ MORE

  3. 2. Investigation of lighting impact on customer satisfaction/ Proposing Lighting Solutions for a Restaurant Brand

    University essay from KTH/Ljusdesign

    Author : Fatemeh Sadat Samareh Hashemi Shajareh; [2023]
    Keywords : Restaurant lighting; customer satisfaction; relaxing; cozy; warm light; lighting factors; retail lighting; hospitality lighting;

    Abstract : The concept of visiting a restaurant is no longer related to the consumption of a food. The total process of visiting a restaurant became a pleasant experience to elevate mood and satisfaction and create a memorable experience. READ MORE

  4. 3. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Malin Uhlander; [2023]
    Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

    Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE

  5. 4. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

  6. 5. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Lovisa Bivstedt; Miranda Sjöqvist; [2023]
    Keywords : Sportswear Organisations; Social Brand Activism; Navigation; Woke Washing; Disclosure;

    Abstract : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. READ MORE