Essays about: "brand extension and culture"

Found 3 essays containing the words brand extension and culture.

1. 1. Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Svensson; Amanda Nordlander; Emilia Eckerholm; Isabell Schönström; [2021]
   Keywords : Cultural branding; iconic brands; packaging design; brand equity; brand identity.; Business and Economics;

   Abstract : Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. READ MORE

3. 2. From Mundane to Remarkable Consumption: The Transformation of Bottled Water

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Petya Valcheva; Alina Sofonova; [2012]
   Keywords : bottled water; transformation; mundane consumption; low involvement; cultural branding; remarkable consumption; Consumer Culture Theory; Business and Economics; Social Sciences;

   Abstract : The study investigates how the consumption of bulk commodities has transformed from mundane to remarkable and reveals how people, events, meanings and ideas from the past have affected this change in consumers’ attitude. The paper discusses how mundane products have become a center of consumer interest and provides theoretical explanation of the phenomenon. READ MORE

4. 3. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE