Essays about: "brand image and example"

Showing result 1 - 5 of 28 essays containing the words brand image and example.

1. 1. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
   Keywords : ;

   Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE

3. 2. Exploring nearshoring opportunities in a low-cost country : a case study of nearshoring between Sweden and Morocco

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Lovisa Hillberg; Jenny Gustafsson; Märta Huldén; [2023]
   Keywords : Sourcing strategies; Nearshoring; Textile industry; Production; Sustainability;

   Abstract : The purpose of this study is to explore possibilities for textile companies in European high-cost countries to relocate production to low-cost countries in North Africa by performing a case study on Sweden and Morocco. The study will thereby contribute to increased understanding of nearshoring opportunities in low-cost countries. READ MORE

4. 3. Sustainability in Property Asset Management : An overview of perceptions, important aspects and implementation of sustainability in Swedish commercial real estate companies

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : William Broberg Piller; Violeth Edgar Nyoni; [2022]
   Keywords : “Property”; “Asset management”; “Real Estate”; “Sustainability”; ”Fastigheter”; ”Hållbarhet”; ”Förvaltning”;

   Abstract : Due to the challenges posed by climate change, the notion of sustainability is gaining traction in the real estate industry. This study highlights property asset managers' conceptual understanding of sustainability, and explores whether the level of implementation of sustainability is actually achieving sustainability objectives through the management of commercial real estate. READ MORE

5. 4. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hannah Kyller; Hedvig Thorson; [2021]
   Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

   Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE

6. 5. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Cederberg; Sophie Johansson; [2021]
   Keywords : crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

   Abstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE