Essays about: "brand loyalty of mobile phone"

Found 2 essays containing the words brand loyalty of mobile phone.

  1. 1. Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Shehzad Ahmed; Zahra Moosavi; [2013]
    Keywords : Generation Y; Brand Loyalty; Mobile Phone; Sweden;

    Abstract : .... READ MORE

  3. 2. Corporate branding and customer’s purchase preferences in mobile phone telecommunication

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Rehan Arshad; Aitzaz Saeed; [2008]
    Keywords : Corporate branding; Services Quality; Loyalty Trust; Price; Switching and Mobile Telecom service providers;

    Abstract : This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. READ MORE