Essays about: "brand modernisation"
Found 1 essay containing the words brand modernisation.
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1. Henry Poole & Co. : How a 200-year old bespoke tailor have managed to stay modern.
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: During the last decade or so the century old bespoke tailors on Savile Row have become the epitome of luxury brands as far as menswear is concerned. At the same time, the different establishments on Savile Row have started to modernise themselves through various means to better fit into today’s fast paced retail-market. READ MORE
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