Essays about: "brand positioning questionnaire"
Showing result 1 - 5 of 13 essays containing the words brand positioning questionnaire.
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1. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study
University essay from Umeå universitet/FöretagsekonomiAbstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE
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2. From words to actions: the effects of the transformation of core values through the physical stores
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. READ MORE
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3. Brand Conviction and Brand Desirability in the Aviation Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. READ MORE
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4. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view
University essay from KTH/Industriell marknadsföringAbstract : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. READ MORE
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5. Scoring with your Brand : the Case of the Brand Positioning of Brynäs IF
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The aim of this study is to identify how a professional ice hockey club with fans nationwide can position its brand successfully and to discover if this is in line with what the consumers think is important in the branding of the club. Method: A mixed method has been used for this case study, in the forms of interviews and a questionnaire. READ MORE