Essays about: "brand profit model"

Showing result 1 - 5 of 31 essays containing the words brand profit model.

  1. 1. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Fällman; Ella Wiss Mencke; [2023]
    Keywords : Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

    Abstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE

  3. 2. News Propaganda in Poland : Mixed Methods Analysis of the Online News Coverage About the Media Law Proposal Lex TVN

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Patrycja Treichel; [2022]
    Keywords : Lex TVN; news propaganda; Polish online news media; mixed methods approach; Propaganda Model theory; propaganda techniques;

    Abstract : The thesis investigates propaganda in the online news coverage about the media law proposal Lex TVN, committed to the Polish parliament in 2021. The mixed methods approach applied in the research is based on a novel analytical matrix combining the Propaganda Model theory (Herman & Chomsky, 1988) and modalities of propaganda techniques (Da San Martino et al. READ MORE

  4. 3. Take-Make-Destroy: Exploring Unsustainable Production-Consumption Systems and Policies to Address Product Destruction

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Hedda Roberts; [2022]
    Keywords : retail; sustainable consumption and production; circular economy; e-commerce; policy; Earth and Environmental Sciences;

    Abstract : The practice of product destruction, whereby retailers or manufacturers dispose of viable consumer products such as unsold goods or consumer returns, is an extreme expression of the linearity of our current production-consumption system. This qualitative exploratory study aims to uncover why companies engage in this highly unsustainable and resource-inefficient behaviour, and to explore the potential policy interventions required to effectively address the issue. READ MORE

  5. 4. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Axel Sievers; [2021]
    Keywords : Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

    Abstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE

  6. 5. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Tim Bischoff; Celine Staufenberg; [2021]
    Keywords : Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

    Abstract : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. READ MORE