Essays about: "brand samsung"

Found 5 essays containing the words brand samsung.

1. 1. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
   Keywords : Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

   Abstract : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. READ MORE

3. 2. How explosive should the launch of the new Samsung Galaxy Note8 be?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tuva Brännström; Lara Kristina Siebert; [2020]
   Keywords : brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

   Abstract : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. READ MORE

4. 3. Applying Aaker´s Brand Equity model in a Brand Preference Context : A comparative study between Samsung and Huawei Smartphone users

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Pierre Andersson; [2019]
   Keywords : Millennials; Smartphone; Brand; Brand Equity;

   Abstract : .... READ MORE

5. 4.   Students Brand Preferences Between Apple and Samsung  Smartphone

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mac Anthony Nzube Ezeh; Maha Al-Azzawi; [2012]
   Keywords : Brand equity; brand identity; Smartphone;

   Abstract : Date                                    May 2012 University                          Mälardalen University                                             School of Sustainable Development of Society and Technology Course                               Master Thesis, EFO 705 Authors                              Maha Al-azzawi & Mac Anthony Tutor                                  Carl G Thunman Examiner                           Ole Liljefors Title                                    Students Brand Preferences between Apple and Samsung Smartphone Purpose of the Study        Is to compare student brand preference between Apple and Samsung Smartphone Methodology                     Quantitative research approach  Conclusion                         This study showed that brand with high value of brand equity and identity would result in having high brand preference among students. The findings reveal that Apple has stronger brand preference more than Samsung among students. READ MORE

6. 5. Tizen on snowball

   University essay from Lunds universitet/Högskoleingenjörsutbildning i datateknik

   Author : Marcus Sundberg; Erik Nilsson; [2012]
   Keywords : snowball; tizen; st-ericsson; igloo community; arm; Technology and Engineering;

   Abstract : Snowball is a new development board for embedded designs presented by ST-Ericsson. It features a fast ARM based 1GHz processor. There are currently two officially supported operating systems available for the Snowball: Android and Ubuntu. There is a brand new mobile operating system in development called Tizen. READ MORE