Essays about: "branding adoption"

Showing result 1 - 5 of 12 essays containing the words branding adoption.

1. 1. Drunk Elephant: The New Toys’R’Us?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
   Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

   Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

3. 2. DOES COMMITMENT LEAD TO ACTIONS? The Impact of Feminist Foreign Policy on Aid Allocation and Female Ambassadorship

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Emma Olsson; [2023-10-30]
   Keywords : ;

   Abstract : Since 2014, ten states have declared their intent to pursue a Feminist Foreign Policy, and by doing so, made a commitment to bettering women’s rights around the world. The aim of this Master Thesis is to evaluate if the adoption of Feminist Foreign Policy is followed up with tangible impact on women at home as well as abroad. READ MORE

4. 3. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

   University essay from

   Author : Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
   Keywords : Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

   Abstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE

5. 4. Motion Graphics in Relation to Branding : An Exploratory Study

   University essay from Jönköping University/JTH, Industridesign

   Author : Maryna Hanna; Nesia Coman; [2021]
   Keywords : Motion Graphics; Branding; Digital Brands; Visual Identities; Moving Brands; Movements;

   Abstract : Nowadays, there are many trends and changes happening in the market industry, in order to cope with the rise of technologies. Brands are finding new, modern, and revolutionary ways in order to elevate their identities into new levels. Therefore, the adoption of motion graphics and videos yield remarkable improvements in marketing in general. READ MORE

6. 5. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
   Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

   Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE