Essays about: "budgeting marketing"

Found 2 essays containing the words budgeting marketing.

  1. 1. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alina SUSOYKINA; [2018]
    Keywords : customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Abstract : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. READ MORE

  3. 2. Budgeting as an art form: a case study on the different roles played by budgets in Swedish film

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Adrian Gehrig; Arvid Åsbrink; [2011]
    Keywords : Budgeting; Culture production; Film industry; Managing creativity;

    Abstract : This paper describes a case study of Swedish feature film production. The study aims to identify existing tensions between creative and corporate logics in three different stages of feature film production - development, production and marketing - and how budgets are used to deal with these tensions. READ MORE