Essays about: "business administration - marketing"

Showing result 1 - 5 of 247 essays containing the words business administration - marketing.

  1. 1. Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Bolor Amarsanaa; Joshua Anjorin; [2012]
    Keywords : Mobile Marketing; Customer loyalty; mobile phone; customer satisfaction; communication with customers;

    Abstract : ABSTRACT Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyaltyLevel: Master Degree in Business AdministrationAuthors: Bolor Amarsanaa and Joshua AnjorinSupervisor: Ernst HollanderDate: 2012 – JanuaryAim:Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. READ MORE

  3. 2. Mobile advertising and marketing: A study of how location-based services is developing the mobile advertising eco-system and its business models

    University essay from Luleå/Department of Business Administration, Technology and Social Sciences

    Author : Sixten Sidfeldt; [2012]
    Keywords : Location-based advertising; location-based services; LBA; LBS; mobile search; mobile business models; mobile privacy; mobile measurement; mobile ecosystem; mobile value-chain;

    Abstract : PurposeThe goal of this research study was to examine the current state of mobile marketing and advertising. With focus on how location-based services currently transforms the mobile advertising ecosystem and its associated business models. READ MORE

  4. 3. Temporal Discounting of Different Commodities in Airline Customer Reward Programs

    University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

    Author : Alana Knapman; Jon Tronde; [2012]
    Keywords : företagsekonomi; business administration - marketing; customer reward programs; customer loyalty; temporal discounting;

    Abstract : Customer reward programs are commonly used by airlines in order to entice customers to collect points or miles. If customers engage in the reward program they are more likely to stay loyal to the airline and also purchase more trips. READ MORE

  5. 4. Antecedents of Innovativeness and its impact on small firm performance. (A Study of Pakistani Small Firms)

    University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

    Author : Muhammad Khan; Irfan Muhammad; [2012]
    Keywords : företagsekonomi; business administration - management control; business administration - marketing; business administration - organization; firms; innovation; innovativeness and performance;

    Abstract : Small firms have earned growing recognition due to its contribution to national economies. The way small firms matter has evolved over a period of time. The paradigm shift has been seen from the view point of small firms as a contribution to society and political stability to more on economic ground. READ MORE

  6. 5. Impact of Customer Relationship Management on Product Innovation Process

    University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

    Author : Yelin Li; Thu Thi; [2012]
    Keywords : företagsekonomi; business administration - marketing; customer relationship management crm ; product innovation;

    Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE