Essays about: "business brand dissertation"
Showing result 1 - 5 of 9 essays containing the words business brand dissertation.
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1. Brand Activism Scepticism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. READ MORE
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2. Exploring brand identity practice in video game start-ups : Industrial Marketing
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE
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3. The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in Sweden
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this dissertation was to study the brand identity evolvement in a startup context. The CBIM framework by Urde (2013) was implemented in the research, in order to understand different elements affecting the process in the creation of a brand identity. The framework includes both an internal –and external perspective. READ MORE
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4. Internal branding : Within a Swedish non-profit organization
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE
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5. Internal branding : Within a Swedish non-profit organization
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE