Essays about: "business communication ways"
Showing result 1 - 5 of 175 essays containing the words business communication ways.
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1. Supply Chain Transparency in the Scandinavian Automotive Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : The automotive industry can be characterized as a highly competitive and dynamic landscape, where effective supply chain management practices are crucial for meeting consumer demands and ensuring sustainable operations. Transparency across the supply chain is vital for building trust and collaboration among supply chain stakeholders. READ MORE
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2. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE
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3. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE
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4. Not All Heros Wear Capes
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE
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5. How Bumblebees Create Fire - Unraveling Communication Patterns in Innovation Diffusion at a Global Manufacturer of Electronic Devices
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of our study is to understand how communication is used to master the challenges of ambidexterity when diffusing innovation in a mature tech company. This qualitative study in the interpretivist research tradition takes an abductive research approach, in the form of a single case study. READ MORE