Essays about: "business model theory"

Showing result 11 - 15 of 940 essays containing the words business model theory.

1. 11. Why do players buy in-game items : An exploration into microtransactions and their effect on flow

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Adam Christopher Karboub; Marc Orozco Sebastian; [2023]
   Keywords : Free-to-play games; Microtransactions; Flow Theory; Exchange Theory; Gaming; Skins;

   Abstract : Background: In the last couple years, the free to play sector in gaming has taken a rise compared to their pay to play counterparts, being able to generate up to 85% of all gaming revenue. More and more game developers have opted to change their game from a paid model to a free-to-play business model, with prominent cases being games like CS:GO and Overwatch. READ MORE

3. 12. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Bolander; Elin Siltberg; [2023]
   Keywords : Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

   Abstract : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. READ MORE

4. 13. Once Upon a Time in Quantum Computing: A Grounded Theory Study on Hardware Purchasing

   University essay from Lunds universitet/Produktionsekonomi

   Author : Alfred Bornefalk; Simen Söderberg; [2023]
   Keywords : quantum computing; hardware; supplier selection; start-ups; make-or-buy; trust; grounded theory; Technology and Engineering;

   Abstract : Quantum computing is a potentially disruptive field, and a significant amount of resources are invested in technology advancements. The business-related research, however, is a relatively unexplored area. READ MORE

5. 14. From Data to Dollars: Unraveling the Effect Data-Driven Decision-Making Has on Financial Performance in Swedish SMEs

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Elliot Stowe; Emilia Heidar; Filip Stefansson; [2023]
   Keywords : Data-Driven Decision-Making; DDDM; Big Data Analytics; SMEs; Financial Performance;

   Abstract : Background: Data-driven decision-making (DDDM) has emerged as a primary approach to decision-making in many organizations. It uses data and analytics to guide decision-making processes and can lead to better business outcomes. READ MORE

6. 15. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE